You have a great product. You have even had some traffic to your website. But for many of those clicks, sales haven’t followed. What’s the missing link? The odds are your product pages are failing you. It’s best to think of your product page like your online salesperson. Potential customers will quickly click away if it comes off as dull, confusing, or failing to address key questions.
But don’t worry! Turning your product pages using SEO for ecommerce brands from passive but necessary visitors to an overheating conversion machine is simpler than you think. With the help of a few simple tactics, you’ll be able to convert those casual browsers into old-school-style buyers, and you’ll begin to see your client list expand.
Impress Them with High-Quality Graphics:
In the digital world, your product visuals are the equivalent of a physical experience of your product. Invest in professional photographic services with high-resolution photos of your product from several views of interest, showing features and details. Feature lifestyle shots of the product being used so customers can imagine it in their own lives.
Apply product videos to make a greater impression. These may showcase how the product functions, display its features, and make the product experience more interactive. You can think of it as adding a dynamic presentation to your product that you can’t get with static images.
Writing Engaging and Informative Descriptions:
Your product description is your opportunity to use your best sales techniques to sell the product’s benefits. BACKGROUND: Can do more than list specs. Instead, concentrate on what problem your product solves or needs it meets or how it improves your customer’s life. Keep descriptions clear and brief, and do not forget to explain the most important benefits.
Use bullet points and headers to chunk up long descriptions and make them scannable. Take the customer’s potential questions out of the way. What are the materials? What are the dimensions? What are the key benefits? The more information you can share, the more at ease your customers will be while making a buying decision.
Be Exact With Your Call To Action:
What action do you want visitors to take on your product page? Make it obvious! Your “Add to Cart” or Buy Now button should stand out and be easily accessible everywhere, whether on your phone or tablet. Use action-biased phrases and try using contrasting colours to make it on both.
You can play around with the location of the buttons and the text to find what encourages clicks the most. Ensure the CTA is constant on the page and reiterates the desired action after the user.
Leverage Social Proof to Establish Trust:
Like a friend’s referral, social proof can significantly impact buying decisions. Feature customer feedback and reviews right on your product pages. You’ll get a lot of positive feedback from other buyers, which creates trust and credibility.
You could feature testimonials, or you could even feature some user-generated content (pictures or videos of people using your product). Such real validation is compelling and can be the push that hesitant buyers need.
Ease the Buying Process:
Once a customer is ready to purchase, we must ensure that the checkout process is as smooth and frictionless as possible! Ensure your “Add to Cart” button works well and takes them to a simple, easy-to-use checkout. Keep checkout as simple as possible, and provide various payment options.
Shipping costs that pop up or a frustrating checkout process are the biggest reasons people abandon carts. Be transparent about shipping costs and allow guest checkout to minimize friction points for new customers.
Design for Mobile First
More and more people are looking at and shopping on their smartphones. If your product pages suck to use on a phone, you’re missing out on a big slice of sales. Ensure your pages are responsive, load fast on phones, and easily navigate using touchscreens.
Clear, oversized buttons, legible text, and an enhanced mobile checkout process are the keys to turning mobile browsers into purchasers.
Wrapping up
These quick win suggestions will help ensure you’re giving customers information and driving more sales on your product pages. Spend time and energy to make attractive, informative, user-friendly product pages, and you’ll be well on your way to gaining more customers and growing your business.